Equestrian Sports Marketing
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MARKETING


From the glamorous world of show jumping, with sponsors like Trump, Longines and Veuve Cliquot, to a little Pony Club Show sponsored by local businesses, there are excellent marketing opportunities. While the big shows have celebrities and glamour, the little shows have traditions and charm from the rich pastoral heritage the sport enjoys. Go to a pony show and see for yourself, little girls with bows on their braids in the hunter classes, and little cowboys in the lead line class with their proud grandparents. It's an unbelievable pageant that plays out across the country, with people from all walks of life, horses of many breeds and different styles of competitions. Horse shows descend from the old European agricultural fairs, and retain the colorful traditions and rich cultural heritages. The horse has been the family tractor, mode of transportation as well beloved companion.

Equestrian sport events are small, but don't underestimate them; as Donald Trump says "they are not trying to be the NFL."

There are some surprises, for example, The Houston Rodeo hosts a 2,000 entry international wine competition. Equestrian Sport is enjoying a boom in publicity with celebrities and prominent business and sports leaders like Donald Trump and Frank McCourt getting involved.



Horse shows have a distinguished history in serving charitable organizations.

Horse ownership is a privilege and members give back to the community by sharing horse show proceeds with charity partners. Large successful shows often have waiting lists for sponsors as well as vendors. Most small horse shows are run by volunteers, so communications sometimes are patchy.



However, small shows can be excellent opportunities for local promotions.



In addition to sponsorship, businesses can also consider participating as a vendor at the show(s). Shopping is a major activity at many horse shows, and many of the big shows have waiting lists for vendors.



Custom Jumps

The photo above shows a sponsored jump in which the branding of a sponsor is incorporated into the design of the jump. All eyes are upon your brand as every horse competing has to complete the same course.

Networking is one of the major benefits of marketing at horse shows; planning and promotional events are perfect opportunities to collaborate with other sponsors, service and charity partners. Equestrian sport is extremely social with a flurry of parties accompanying each show season.



RSVP

Here's a tip on how to reach wine consumers in your area: visit Local Wine Events and use this FREE service.

We use LWE to take RSVPs for promotional events (click button at left.) To get a listing on Local Wine Events, your event must involve food, wine or beer - all of which enhance the equestrian event experience!
Here's a bit of information about LOCAL WINE EVENTS from CEO and Founder, Eric Orange:

"We have close to 239,000 subscribers to The Juice, nearly 21,000 of them are designated 'Trade'. We get over 1300 new postings each week. Plus we have over 109,000 fans on Facebook.

I started the site 14 years ago, after working 6 years for Paterno Imports (now Terlato Wines). I experienced firsthand the difficulty of letting people know about a dinner or tasting we had coming up. The idea was simple, if we put them all in ONE place, consumers can more easily find out what's happening in their neighborhood.

We have had mentions in the press from NY Times, Wall St. Journal, Time Magazine, US News and World Report and virtually every major newspaper in the country."

We have used Local Wine Events very successfully and were especially pleased with the ticket selling and advertising services which are well worth the upgrade pricing!

WINE WORKS! THE WINE FOUNDRY and LOCAL WINE EVENTS make it fun, festive and EASY. Use the promo code EQUINE to get our special pricing at WTF! Questions? Call Irene Deem at 707-486-9683.

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